What is Social Proof?

Social proof is the concept that people are influenced by the actions and opinions of others. In copywriting, it can be used to build credibility and trust.

Types of Social Proof

1. Testimonials: Use customer reviews to showcase satisfaction.
2. Case Studies: Present detailed accounts of successful outcomes.
3. Statistics: Share data that supports your claims.

Incorporating social proof into your copy can enhance your brand's reputation and encourage conversions.